When I started this blog in 2012 I exclusively emailed companies asking about their cruelty-free status. I would then share these emails. I started creating a list of companies I felt were safe to support. Later, this became more of a beauty blog.
I stopped blogging altogether in 2015.
Today, February 19th 2017 I decided to relaunch my blog. However, I am no longer exclusively cruelty-free. I will also support companies that are cruelty-free but whose parent company is not. I also do use non-cruelty free products in my real life. However, I try to use only CF products.
This new approach is more convenient to my lifestyle. I believe this lifestyle is more accessible for most women who want to be environmentally friendly but can't always afford to do so.